What is SEO?
Search Engine Optimisation is the process the optimising your website, using the process of both on-page and off-page optimisation, to make your website highly relevant in the eyes of Google.
By making your website highly relevant, your website will appear organically on Google’s search platform, which increases your website’s visibility to both your customers and user, making it easily for them to find you.
This increases the traffic to your website which will also translate into potential sales or leads.
What is the process of Search Engine Optimisation (SEO) ?
As we mention earlier, the process is broken up into 2 parts for any search engine optimisation campaign.
On-page optimisation is the process of tweaking your web pages. This process of tweaking will help increase your user experience on the website while at the same time, editing your meta title, meta description, H1 title, content, indicting to Google that your website is deem highly relevant to a set of specific keywords.
Off-page optimisation on the other hand, is the process on getting highly trusted and reputable websites to mention or indicate your web pages on their website.
With mentions and indication of your web pages on high reputable websites, it signals to Google that if highly trusted and reputable websites trust you, Google should also have faith in your website.
Keyword Research For Search Engine Optimisation (SEO)
As the process and duration can take some time for Google to organically rank you on their search platform, keyword research becomes ever more important.
The last thing that you want is after doing the entire process of search engine optimisation, you are finally ranked but on keywords that generate no or irrelevant traffic.
Let Us Help!
The entire process for the search engine optimisation can take months or years to get visible effect on Google search platform. By starting on the wrong foot, if your keyword research is not done properly, you will not see increase in relevant traffic to your web pages.
It is advisable to take some time to understand your goals and keywords before jumping onboard the process of Search Engine Optimisation
Getting the right agency to provide the necessary & relevant support is extremely important